Lit Path Co. | Nikki Butler

About

Hi, I’m Nikki Butler! I’m a Minnesota-based marketing strategist and web designer with 20+ years of marketing experience and 7 years specializing in Squarespace websites. I help small businesses — especially short-term rentals, restaurants, and local brands — create strong, strategic, and beautiful online presences that reflect who they are and what they value. I genuinely love working with local businesses — they’re the memory makers! Their work is built on connection, experience, and service, creating moments that bring people together. Whether they’re welcoming travelers, serving great food, or enriching their communities, they’re turning passion into something real and rooted — and that inspires everything I do. I’m endlessly curious, always exploring creative ways to help brands shine online. I’m also an abstract artist, a music lover, and someone who believes deeply in the power of meaningful, memory-making experiences — both in life and business. Whether you're starting fresh or refining what you’ve already built, I’m here to make the process simple, strategic, and genuinely supportive.